The Objectification of Women in Mass Media: Female Self Image in a Misogynist Culture.
in 2006 the American Psychological Association (APA) formed a task force which highlighted numerous studies which they conclude provide ample evidence of the sexualization of women, adolescents, and girls across the media.
“This fall I was hanging out with my sisters, catching up on pop-culture stuff. We watched some music videos, looked at a few Instagram accounts, and checked out blogs. And amid the usual duck-lipped selfies and staged paparazzi photos, a theme emerged: Stripper poles, G-strings, boobs, and a lot of tongue action were all now normal accessories for mainstream pop stars. Across the board the Instamessage seemed to be: ‘You know you want to have sex with me. Here, take a look at lots of parts of my body.’
…I don’t know when the pornification of pop stars became so extreme, but as Robin Thicke’s “Blurred Lines” video played in the background—naked fantasy women bouncing around and licking things—I realized that the lines were not really blurry at all. They were clear. A new era had arrived.”
“Funny lady/shero, Rashida Jones, is promoting a documentary she produced on amateur porn called Hot Girls Wanted and simultaneously pissing off the sex-positive delusionals by stating the obvious about the industry: “It’s performative. It’s fulfilling a male fantasy.”
…In other words’ Jones noticed and pointed out that which is obvious to everyone but those invested in separating their eyes from their brain. It’s possible she’s been reading Gail Dines or it’s possible Jones is a feminist who is also not a dummy.”
Are we really going to claim that this isn’t soft porn/the pornification of women?
These videos are prevalent in mainstream music and are aired regularly on free-to-air and pay TV in the morning, noon, afternoon, and evening. In our homes, at the gym, at the pub.
But when it comes to female pop stars, they are both the objectifier and the objectified. More titillation than sexual liberation, their performances add to society’s perception of women as eye candy. Yes, it is primarily their own bodies they are using, but when these images are put in the public domain in order to sell a product, it becomes about representation and commodification.
Of course, it’s not primarily their fault. Pop stars operate in a wider context that generally gives women two options: sex object or modest virgin. It’s not surprising many will choose the former. But a slightly longer straw is not empowerment. If mainstream pop music were really open to all expressions of female sexuality and not simply presenting women’s bodies as objects to be ogled, then we wouldn’t be seeing the same body types in the same poses again and again. READ MORE
Representation of Gender in Advertising A short video created for a Women and Gender Studies class at the University of Saskatchewan.
“You need to look at cultural links, the very broad culture in Australia of continuing acceptance of male superiority and women being objectified, men feeling like they have an almost right to assert authority over women.” – Heather Nancarrow, Director of the Queensland Centre for Domestic and Family Violence Research at Central Queensland University